Top 10 Cases.
1. CUPRA.
IDEA: Create Your Own Path.
Project: this ambitious project aims to transform the perception of Cupra, taking it from a brand focused on
motor enthusiasts ("petrolheads") to a lifestyle brand that appeals to a wider and more diverse audience. This is achieved through a strategic redefinition of its visual identity and a striking multimedia launch campaign for the Cupra Ateca, positioning it as the first flagship model of this new era.
2. Apple Beats.
Out-of-the-box strategy® can inspire you in 4 types of projects:
IDEA: See the World through your years.
Project: to create a strategic campaign direction that leverages 80% digital and 20% mass media to launch Apple Beats SEAT across the entire range of SEAT cars in Europe. The campaign aims to drive record sales for the SEAT ARONA and SEAT IBIZA BEATS models and solidify SEAT's position as a favorite brand in Spain, France and Germany.
3. Super Bowl Wallbox.
IDEA: Embrace Electricity.
Project: the Wallbox Super Bowl's campaign impacts the North American market and builds brand awareness through the message "Embrace Electricity." The TV ad reaches 104 million views, website traffic hits record levels, search engine engagement triples, and the press strategy achieves 7.5 billion impressions. The campaign's success leverages the Super Bowl's massive audience through a clear message, a creative execution, an integrated digital strategy, and an effective PR strategy.
4. The Macallan.
IDEA: The Colour Art Project.
Project: research explores connecting The Macallan's identity with art, fashion, music, design, and psychology, to reinforce its positioning as a luxury lifestyle. It analyzes trends, consumer behavior, and benchmarks successful brands. Potential strategies include collaborations with artists/designers, and events merging art, culture, and whisky. By associating with art forms, The Macallan aims to transcend its product category and become a cultural reference, fostering engagement and loyalty among a sophisticated global audience.
5. Jack Daniel's.
IDEA: Independence's Spirit.
Project: creation of strategy, innovation, and research projects in Europe to enhance the equity and business of the brand. Jack Daniel’s inspires you to live life by your own rules.
Launch of a product portfolio beyond number 7 with the goal of growing the brand among different audiences while maintaining its authenticity and independent spirit. Recovery of the business in the Spanish market and consolidation of brand leadership at the international level.
6. MNAC (Bcn Art Museum).
IDEA: We explore the past, to transform the present.
Project: creation of the brand book based on the concept "we explore the past to transform the present," to position the MNAC as a museum closer to contemporary cultural centers, where people come to enjoy and discuss art as they would in a public square in the city. The MNAC is a cultural landmark in Barcelona, existing to bring the history of Catalonia closer to both tourists and citizens, and to be on par with major international references like the British Museum and the Louvre, and national ones like the Prado and the Reina Sofia.
7. CRG (Genoma Regulation Center).
IDEA: Disruption for a Health R-evolution.
Project: creation of research and brand strategy for the Centre for Genomic Regulation (CRG), as a preliminary phase to the development of its new visual identity. The CRG is part of the Barcelona Biomedical Research Park. CRG has a unique position as a leader in disruptive research science, highlighting its ability to break conventional paradigms and generate revolutionary advances in knowledge that translate into tangible improvements for human health.
8. DOLCE & GABBANA.
IDEA: Dolce & Gabbana for Men.
Project: creation of a joint project between Procter & Gamble Geneva and the Barcelona School of Management, where different marketing and advertising teams led by the directors of the Brand Meaning master's program develop a new positioning for Dolce & Gabbana Men. The objective is to strengthen the brand's presence in the male market, challenging its traditional association with the female world. Today, Dolce & Gabbana Men fragrances, including The One, already represent 40% of the business.
9. Levis®.
IDEA: LEVI'S® Iconics.
Projects: creation of trend analysis and strategies for Levi's®, including strengthening the positioning of Engineered Jeans and 501, improving brand personality, and unifying the retail experience internationally. These efforts aim to reinforce the brand's creative capital in Europe and its perception of contemporaneity for the new millennial generation.
10. BURN (Coca-Cola).
IDEA: Burn Your Mind.
Project: creation of the positioning of the Burn brand's product portfolio, aligning it with the diverse creative energy needs of a young generation and in accordance with the main idea of the brand "Burn your Mind." This achieves a market share increase of more than 16%, positioning Burn as the challenger brand in the energy drink category.
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